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Granovetter MS. The strength of weak ties. The American journal of sociology. 1973;78(6):1360-1380.

Link

Empirical study

Groups

In general

Networks - social

A classic paper in sociology showing that in the spread of ideas and opportunities such as finding a job or looking for innovative solutions to problems, weak social connections are often more productive than strong ones. This is relevant to the development of cross - disciplinary scientific research and clinical service development.

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