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Berns, G. S. et al. Neurobiological correlates of social conformity and independence during mental rotation. Biol. Psychiatry 58, 245–253 (2005).

Link

Empirical study

Individuals

In general

Neuroscience

Study similar in design to that used by Solomon Asch, (Entry no 2 in this database) ie to study social conformity but using functional MRI - showed that this may activate areas of the brain involved in perception rather than prefrontal 'judgement' areas. This would seem to suggest that in some folk, pressure of this sort changes what they actually see, not just how they think they should respond

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